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Anthony Insurance is rebranding to belairdirect.

Anthony Insurance has been protecting families across Newfoundland and Labrador since 1953. We are excited to announce the transformation rebranding of Anthony to belairdirect. Together as belairdirect, we will be able to offer you an even more seamless customer experience, with local knowledge and understanding from the same teams you know and trust. You’ll also gain access to a new suite of advance digital tools.


  1. What is Anthony announcing?

    Anthony is coming together with belairdirect, a proud Canadian insurance provider, to offer you an even more seamless customer experience. Starting fall 2023, Anthony Insurance will gradually rebrand to belairdirect.

  2. As a customer of Anthony, what does this mean for me? When can I expect to see these changes?

    Good news: you don't need to take any action! Your existing policy with Anthony Insurance remains in effect, and you can continue to count on the same dedicated and trusted team of local insurance professionals to be here for you. We’ll be in touch to share more details on what this means for you and what you can expect, including access to new digital tools and services.

  3. I'm in the middle of a claim or need to start a new claim, what should I do?

    Our claims process is unchanged by this announcement. We will continue to assess your claim and we will be in touch with you as normal

  4. Who should I contact for questions about my policy or if I need to make a change?

    You will continue to be serviced by the same dedicated and trusted team. Our contact information remains the same. Give us a call, we are always here to help.

  5. How is my personal information protected?

    The protection of your personal information remains a top priority for us. If you have any concerns, please contact our Privacy office at

  6. Who is belairdirect?

    belairdirect is a proud Canadian insurance provider who has been offering customers comprehensive insurance solutions for almost 70 years. You can count on belairdirect to deliver on our shared purpose of making insurance simpler and life easier for even more Canadians. Together, we will simplify your life by helping you protect the things you care about with innovative and personal insurance solutions that fit your needs.

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Want to know more about belairdirect?

Visit belairdirect

Unanswered questions? Call us at 1-888-759-2401